Social Media Marketing Specialist
Permanent
Job Summary:
We are looking for a creative and results-driven Social Media Marketing Specialist to manage and enhance online presence. The ideal candidate will be responsible for developing, implementing, and optimizing social media strategies across multiple platforms to increase engagement, brand awareness, and lead generation.
Key Responsibilities:
- Develop and execute social media strategies to align with business goals of more than two key accounts.
- Manage and optimize content across various social media platforms (Facebook, Instagram).
- Create, curate, and schedule engaging multimedia content (text, images, videos, and graphics).
- Monitor social media trends, industry developments, and competitor activities.
- Engage with the online community by responding to comments, messages, and inquiries in a timely manner.
- Collaborate with marketing, design, and content teams to ensure brand consistency.
- Analyze and report on key metrics to measure the effectiveness of social media campaigns.
- Implement paid social media advertising strategies and manage budgets effectively.
- Stay updated with the latest digital marketing and social media best practices.
- Identify influencers and potential brand collaborations to enhance outreach.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1+ year of proven experience as a Social Media Marketer, Digital Marketer, or similar role.
- Strong understanding of social media platforms, trends, and analytics tools.
- Excellent communication, writing, and storytelling skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social etc).
- Experience with paid social media advertising and campaign management.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a must.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- A creative mindset with attention to detail and an eye for aesthetics.
Preferred Qualifications:
- Knowledge of SEO, email marketing, and content marketing strategies.
- Familiarity with video editing tools for short-form content creation.
Benefits:
- Professional growth and development opportunities.
- Dynamic and creative work environment.
If you are passionate about social media marketing and ready to take our brand to new heights, we’d love to hear from you! Apply now and be a part of our innovative team.