Mobile v/s Web App: Which One is Right for Your Business

Every growing business that is in the process of developing its online presence is highly invested in digitalising their business as well. A few of the steps of digitalizing involves making certain systems and operations digital and there are two main ways to do that.

The first is a web application, a software program one that functions from a web server. They can be accessed by the user from a browser with an active internet connection. Web apps range from simple browser applications like presentation tools, e-mail software, word processors, etc to more complex systems like project management software that helps business teams manage day-to-day operations, online forms, video-editing, etc.

The second is a mobile application, a software application made to be accessed from a mobile device like a phone, tablet, or a smart watch. Mobile apps have developed from being basic assistance to productivity such as calendars, e-mails, etc to mobile games, retail apps, GPS, booking tickets and much more.

In order to know which is right for your business, it is important to understand the many differences between the two:

  1. Web apps are accessed from a browser and adapt to any device you open them on, whereas mobile apps are made for specific platforms, the most common being the Apple OS or Android for a device.
  2. Web apps do not need to be downloaded and installed as they open on the browser, whereas mobile apps need to be and then they get access to your device’s resources, like the GPS, camera, file storage, etc.
  3. Web apps always need an internet connection as it is accessed from a browser, whereas mobile apps can work offline with limited functionality.
  4. Web apps update themselves, where as, mobile apps need to be updated by the user from the app store.
  5. In today’s digital world, smart phones are used by almost everyone and hence the accessibility to a mobile app is much greater than web apps.

Now that you know the difference between the two kinds of apps, you can determine what is better for your use. One of the first steps to doing that is defining who your target audience is and what is its agenda as that plays a crucial role in determining your choice between web and mobile as that is what will define its functionality, purpose, and the complexity needed. Purpose and target audience go hand in hand. For example, for universities like CEPT, IIM-A, NIFT Ahmedabad, NID Ahmedabad, all our clients – a web app was a better fit as they needed a better system software for internal use like an attendance / grading portal or a backend for the libraries. A client like Sandesh required a mobile app only as the purpose was for them to reach customers. There are cases where a company might need both for different purposes and audiences. For example, DHL, one of our clients, the idea was to digitalise the existing systems for the customers and the employees – so for internal employee use a web app was a better fit for them and for customers, a mobile app was better as it was more accessible, gave access to GPS to track location, etc. Similarly,

Hence, in the choice between mobile app and web app, your decision should be based on who the app is for, what purpose it is serving, and what would be its main functionality.

Still confused? We can help you out, Contact us.

Digitalisation : The Next Upgrade Your Business Needs.

Since the last two decades, the urban sector of the world has seen much growth fuelled in some way or the other by technology. While some businesses are marketing online and building a presence – there is a new path for ones who seek to make their inner workings efficient and productive. On an average, employees of any business put in much more time and effort in their work than the result that is yielded. Hence, there tends to be a large gap between the input and output.

In such scenarios, businesses often make the mistake of putting in more effort at the input stage – increasing the number of employees, more machines/hardware so as to increase the output. However, the process between the two is often neglected. To bridge this gap between the input and output, one has to look at the process between the two. There are many ways to go from one or the other but the question is – which is the more efficient way?

In recent times, digitalisation is a popular and effective solution to bridge this gap as it focuses on making the process less time consuming, cost-effective and more sustainable in the long run. Digitalisation focuses on integrating digital technologies into a business and its various processes in terms of how it works internally. People often confuse it but this is part of a 3-step process: the first is digitization (converting analog data into digital), then digitalization (incorporating digital processes into the business process), and lastly a digital transformation (a complete conversion to digital, often using intelligent technologies).

Digitalisation is the incorporation of digital technologies into business/social processes, with the goal of improving them. The most obvious benefits are: efficient workflow, optimised deliveries and new services.

More specific benefits include things like:

  • new ways to acquire customers,
  • faster and better decision-making through detailed data analysis,
  • better working environment for employees and hence more chances of retaining them,
  • Reduction in operational costs.

How do you achieve this? Here are a few steps that will help you digitalize your business:

Customer Relationship Management software

Integration of CRM software into a business process can boost customer interaction and employee communication making communication and hence execution of tasks faster and more efficient. It also helps to analyse the needs of customers so that your business can provide targeted services.

Use a cloud computing system

An integral part of any digitalization initiative, cloud computing helps a business to reduce their cost of maintaining IT systems and upgrades of the same.

Marketing Automation

This works as a digital tool to minimize time and effort and maximise efficiency by looking for customers and subscribers and emailing them individually along with an automated email campaign.

Cloud Storage Solutions

With cloud storage solutions, employees have round the clock accessibility to stored information and makes documentation and organising of data easier.

Communication tools

Collaborative communication platforms allow employees to communicate with each other while editing, storing, and managing data.


Confidential information is shared and stored in various forms and protecting them is a part of the process of digitalization. Some of the tools include: encrypted VPN to allow remote access, multi-factor authentication, a set standard for password strength standards, and more.

In 2021, even further accelerated by the Covid pandemic, we are a part of a technological revolution and digitalizing your business is the need of the hour as customer demands are ever changing, and efficiency is integral to the stability and growth of every business.

8 reasons why websites are indeed a necessity

In the business world, growth as a word can be as abstract or specific as one needs it to be. Expansions, growth, developing – everything that one would want for their business but also something that comes with a host of complications which require a huge investment of time, money, or sometimes both! After calculating those over and over again, there come all the warning tales with risk factors as lessons to be learnt.

Traditionally, growth in one’s business and risk-taking were synonymous with each other given the nature of growth back then. However, in the 21st century, growth comes in various shapes and sizes.

Imagine a place where your business is able to reach people across the globe, where customers and other businesses can possibly interact with your business anytime of the day, anytime of the year.

The place is the internet.

It’s 2021 and almost everything in the urban sector exists on the internet. Here are a few reasons your business should too:

An online identity is a must

Basics first! A web page is one of the best ways to create an online presence for yourself, your brand, or your business. On hearing anything new or interesting, most people do a quick google search and a decent web page conveys professionalism and that you are with the times and hence doing well – helpful as this is also the first impression one has on a potential customer or another business.

Accessible for everyone, anytime

Globalisation is the biggest mark of the 21st century and the internet is the sole power tool of that. Creating a webpage means people across the world can find out about your business or brand at any time of the day, and even possibly interact in some capacity without you having to actively engage.

Communicate in diverse ways

Traditional forms of conveying information related to one’s business can get quite tedious and most people don’t have the patience for it.. FAQs, About Us, product/service pages can help to communicate brand values effectively and decrease repetitive communication that may otherwise be done on phone or in-person interaction.

Long-term advertising

If marketed well, websites can become a low-cost investment for advertising that can go on for much longer than traditional forms of advertising like newspapers, flyers, and other media. People are more likely to revisit this form of advertising as compared to the others too as it is so easily accessible!

Low-cost growth investment

In the broader struggle of growing your business and developing it – websites are a great first step and require low investment of time and money. Once made, maintenance is also not all-consuming and the ROI on this form of investment just in terms of the awareness and reach it provides is very high.

Easy-going for any big changes that come up

A physical business presence, different advertising, or any other form of investment can be risky if one’s business is likely to go through bigger changes in terms of its direction or functionality.

Increase efficiency by studying analytics

If used at its optimum, a web page can deliver great insight into your business – depending on the traffic you see for it on your webpage and the level of interaction that is done. Analytics will also show you what people are more interested in and when and how they prefer to interact with your business.

Deliver to everyone, everywhere

Websites are a great and the most efficient way right now to deliver your services or products to your customers, including other businesses. Brand collaborations, simply supplier relations – everything can be managed through a website ensuring a one-stop arrangement for all.

A well-designed website will at its foundation serve as a communication and advertising tool while conveying the ethos of your business for the larger internet community. As mentioned above the potential of a website is limitless and it depends on what level one would want their business to be immersed in it.