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How to Leverage Location Intelligence for Effective Marketing

Location intelligence in marketing is changing the way organizations engage with existing and potential clients. Businesses use data from several sources to make the best, most informed decisions. Location-based marketing allows you to tailor the information based on the context of the particular user, linking the real and digital worlds to give relevant material when it is needed. GIS software development has become increasingly popular, making it easier for businesses to strategically plan their marketing campaigns. By utilizing this technology, organizations have a better chance of achieving their marketing objectives and gaining a competitive advantage.

What is location intelligence marketing?

Location intelligence marketing uses geospatial data to gain insights that help businesses identify and target their ideal audience. By analyzing data related to specific locations, marketers can create more effective campaigns that deliver the right message to their target audience at the right time and in the right place. Geotagging combines geospatial data with customer, store, or local demographic information to provide precise location targeting for businesses. Through location intelligence marketing, businesses can improve their marketing effectiveness and gain better results.

Location-based marketing provides a personalized approach to business outreach and allows businesses to gain valuable insights into their customers’ needs and purchasing behaviors. With real-time monitoring of prospective customers’ locations, businesses can tailor their marketing efforts for better targeting and improved sales. This is how location intelligence can help you with your marketing needs:

  1. Enhancing the general pricing strategy
  2. Identifying failing sales territories
  3. Improving direct marketing and advertising efforts
  4. Assisting in the definition of new trade regions for forthcoming stores
  5. Locating prospective markets
  6. Evaluating the overall marketing and business outcomes

Here are the benefits of utilizing location intelligence for marketing:

  1. Higher ROI – Using location intelligence data for marketing can boost ROI by as much as 30%. Your cost per sale will go down if you laser-target your market using demographic and geographic factors. It provides you with the chance to alter your service and product offerings as well as your marketing message in order to improve response rates and cut costs for your marketing efforts.
  2. Customer loyalty and satisfaction – Location-based marketing can help businesses both retain existing customers and attract new ones. By leveraging location intelligence, marketers can create targeted offers for specific customer segments, which can lead to increased customer satisfaction and loyalty. Consumers are more likely to respond positively to targeted marketing, as it provides them with quick gratification and meets their specific needs.
  3. Get maximum exposure and visibility – There are 3 types of location-based marketing that is geotargeting, geofencing, and geo-conquesting. All these three tools combined, give you maximum market exposure and visibility. You can get recognition in the market and boost sales by using tools like geographic information systems (GIS) to graphically analyze target markets and trends among your customers and prospects.

Businesses use location intelligence for the TGC model in their marketing strategy. TGC stands for targeting, growth, and competition. The model is used to target their intended audience, growth, and expansion of their products and services lastly, and to keep a significant competitive advantage, it is important to remain aware of your competitors and their strategies.

A fun fact is that even the competitors collect and store location information about their customers, implying that location intelligence is critical to the success of medium-to-large size companies, and it plays an important role in their growth and recognition.

A Geographic Information System (GIS Software) is a software program that is used to store, retrieve, manage, display, and analyze various types of geographic and geospatial data. There are many location intelligence companies or software which can help you with your marketing needs.

TM Systems provides one of the best location intelligence and GIS application development services in India as well as in the Netherlands. Location intelligence can help marketers allocate their expenses more effectively by analyzing data from various channels and targeting specific periods.

With the help of TM Systems, businesses can use location intelligence to expand their marketing reach, resulting in increased revenue and sales.

Benefits of Hiring a Professional SEO Company in the Netherlands: Why Is It So Important?

Introduction About SEO And How It Will Help Your Company:

Having an SEO-friendly website is one of the most important factors to consider these days for any small or big business owner. Strategizing SEO can be one of the most time-consuming processes, particularly for those who do not have the luxury of time and want work to be completed effectively and quickly. The major concern of the business is to first create a website, then either be in the top three of the reach or appear on the first page of the Search Engine Results Page (SERPs). Considering the competition, market, and niche, as well as not wanting to waste time, money, and resources, hiring a good professional SEO company comes in handy. It can be done more efficiently and on time with their team of experts.

Outsourcing an SEO company is usually the best option. Did you know that the Netherlands is the hub for it? There are some of the best SEO companies in the Netherlands that are not only reliable but also work and cost-efficient.

Here is how hiring a professional SEO company can help you:

1. It saves you time – SEO is a constant process that involves many hours of research, optimization, and maintenance. For something as time-intensive as SEO, an agency could save a significant amount of time and generate results rapidly. An agency can handle all of the time-consuming SEO activities, such as:

  • a. Keyword research and an SEO plan that is coordinated and focused on your company’s key performance indicators (KPIs).
  • b. Metadata optimizations suited to your specific requirements
  • c. Content optimization and keyword density
  • d. Strategic-level internal linking optimization
  • e. Building backlinks and guest posting.
  • f. Analysis of campaign data, reporting, and data-driven adjustments
  • g. Monitoring for indexing problems and SEO performance concerns
  • h. Making modifications to your website

2. It saves you money – The costs of employing a full staff of in-house SEO experts, including their salaries, software, and tools, are expensive. One of the benefits of hiring an SEO agency is that they can provide their skilled team and resources for less money than it would cost to have an in-house team running.

Hiring an external SEO company might be more expensive than doing it in-house, but due to the significance of SEO for business growth and the high ROI they provide, they are difficult to overlook. For instance, according to the data provided by Statista, SEO is one of the single most successful ROI-driving marketing strategies accessible, with 32% of marketers globally claiming the greatest ROI and 41% claiming a medium ROI. It means that one of the main benefits of hiring an SEO firm in the Netherlands is that any costs are offset by the valuable revenue generated. SEO also promotes brand recognition and consumer loyalty through the use of methods such as search PPC, paid advertisements, and commercials.

3. Increase efficiency – Because they have a team of SEO experts, website techs, and content writers on staff, agencies have the resources and staff to implement changes effortlessly. They have a full crew that can work on the business’ SEO strategy at once. Updates can be done considerably more quickly because they are continually working on your website, and any necessary adjustments may be made right away.

4. Security – It is much simpler to hire a professional SEO company since they are aware of what to watch out for to prevent any negative effects and to keep your website (and rankings) secure. If you are not careful, you run the danger of penalties, spam, and hacking.

A professional team at agencies monitors tools like Google Search Console, Bing Webmaster Tools, Google Analytics, and others for major difficulties. If you don’t know what to check for, errors like black hat attacks, faulty backlinks, manual activities, security flaws, and so on can create serious problems. Another benefit of employing an SEO agency is that it may assist you in protecting your brand from negative media, competition, popular SEO myths, and other threats. And always remember to do complete research before seeking the help of any SEO agency.

5. Take advantage of industry knowledge – Agencies have a whole team of experts ready to handle any situation Hiring an SEO firm in the Netherlands means receiving guidance from SEO specialists who have years of expertise and can help with your SEO strategy.

These are the ways in which SEO assists you in the most efficient and professional way:

  • a. Agency professionals can monitor industry news channels, forums, and competitors for information on algorithm updates and their influence on SEO rankings.
  • b. Monitor the health of your website for indexing difficulties, traffic drops, ranking loss, manual actions, and other concerns.
  • c. Capable of detecting issues and discovering the fundamental reasons for algorithmic penalties and declines.
  • d. Provide direction and growth recommendations for problem resolution.
  • e. Experts have access to cutting-edge technology and major industry platforms, and they know how to make the most of them and they distribute it to your brand.

6. Increase your sales and revenue – According to BrightEdge’s study, search engines produce 40% of all online revenue and more than 53% of all internet traffic! SEO leads have a closure rate of greater than 14%. They are eight times more likely to convert than outbound marketing leads. Businesses that appear on the first page of search results can expect to receive more than one-third of all clicks! These data emphasize the significance of search optimization in producing real sales and revenue.

Conclusion:

TM Systems has been a leading Information Technology consulting firm and the best SEO service provider in the Netherlands as well as in India. With three decades of expertise, TM Systems has established itself as the industry leader and is now widely regarded as the best business in its sector.

And to avail of our services, you can visit our website right away and get the services one of the best digital marketing company in the Netherlands. Our assistance and outsourcing services can help your company grow by increasing its revenue and sales.

For many businesses, the benefits of employing an SEO company have become too significant to ignore. The immense importance of SEO is the foundation of business growth and should not be overlooked or viewed as the most important component, thus employing an efficient SEO company like TM System should be considered for the long-term growth and development of the company.

Ransomware Prevention: Best Practices for Protecting Your Business

Ransomware is a complex type of virus that holds data hostage until a ransom is paid. It can be extremely dangerous for businesses because failure to comply can result in the disclosure or permanent loss of sensitive corporate information. If technology advances, so should the cybersecurity policies that protect it. Every individual or business should prioritize ransomware protection. Without it, poorly secured consumers and businesses risk losing sensitive and confidential information.

Ransomware can inflict significant harm to your business and reputation. It’s essential to be proactive with the finest ransomware protection practices before possible threats take advantage. Continue reading the article to learn what ransomware is and what preventive measures you can take to safeguard your business from any attacks or threats.

What is Ransomware

Ransomware is sophisticated malware that can infect a computer and keep sensitive data or personally identifiable information (PII) hostage until a charge, or “ransom,” is paid. To extort money from victims, cybercriminals frequently use an encryption key to restrict data access.

Ransomware attacks can be extremely harmful to businesses, hospitals, and other organizations that rely on such data on a regular basis. Failure to pay the ransom might result in the irreversible loss or disclosure of personal data in most circumstances.

Some of the most common ways for people to become infected with ransomware are as follows:

  1. Phishing emails
  2. Visiting corrupted websites (drive-by downloading)
  3. Downloading infected file extensions or malicious attachments
  4. System and network vulnerabilities
  5. Remote desktop protocol (RDP) attacks

Types of Ransomware:

Individual users as well as large corporations can be affected by ransomware attacks. This sort of malware can encrypt individual files, such as documents or images, as well as entire databases, resulting in massive data breaches or the disclosure of sensitive, personal information. There are 4 categories of ransomware:

  1. Encryption – This is the most common type of ransomware. This type encrypts files and data within a system, rendering the content inaccessible without a decryption key.
  2. Lockers – Lockers lock users out of their system completely, preventing them from accessing files and applications until a ransom is paid.
  3. Scareware – Scareware tries to scare users into purchasing unnecessary software by locking up their computer or, in some cases, flooding the screen with pop-ups that force the user to pay to remove them.
  4. Leakware/Doxware – Leakware threatens to disclose sensitive and confidential information online until the ransom is paid.

There are many ways in which you can protect your business from these malicious ransomware attacks. Follow these guidelines to prevent ransomware and lessen the damage if you are attacked.

  1. Backup your data – If you don’t want to be locked out of your important files and system, the best protection method is to back up your data on a cloud server or an external hard drive. The user has the option of wiping the system clean and reinstalling the backup files in the case of a ransomware attack.
    The 3-2-1 backup rule is also the most effective and widely used method for dealing with ransomware attacks: keep three separate versions of data on two different storage types, with at least one offsite.
  2. Secure your backups – Ransomware will look for backup data and encrypt or delete it, making it unrecoverable, so use backup systems that do not allow direct access to backup files.
  3. Always keep your systems and software updated – Ensure that all of your software—including your operating system, web browser, antivirus, and other software updated to the most recent version. You should make sure everything is upgraded and up to date because malware, viruses, and ransomware are constantly evolving with new variants that can get beyond your outdated security features.
  4. Use the best Antivirus software – The most popular defenses against attacks include ransomware protection software and comprehensive antivirus software. They are able to scan, detect, and respond to online threats. One thing to remember is to configure the firewall because the software only functions internally and can only identify an attack once it has already gotten into the system.
  5. Email Protection – Block malicious executables, spam, and other methods that are known to ransomware. Malware infections are typically spread through email phishing. Avoid clicking on unknown files or links from unauthorized sources.
  6. Limit User Access privileges – Reduce the number of access points via which malware might reach your business by using comprehensive access management to prohibit unauthorized access. By doing this, you can stop ransomware from spreading among the company’s systems.
  7. Separate networks – To stop ransomware from reaching the target data, each department should have its own security measures, firewalls, and exclusive access. Segmented network access will not only stop the threat from spreading to the main network, but it will also give the security team more time to locate, control, and get rid of the threat.
  8. Security Awareness Training – Every employee of a company should receive regular security awareness training so they can protect themselves from social engineering and phishing scams. Having a basic understanding of cybersecurity can strongly impact and even help to stop these attacks.

Effective ransomware preventative measures begin before any attacks take place. Protection against ransomware is important if any unforeseen incident or circumstance takes place and this you can prevent by performing backups of your files, installing powerful antivirus software and firewalls, and taking cybersecurity awareness training.

AWS and Azure: Understanding the Key Differences for Developers & IT Professionals

To know the future of cloud services, you first need to understand the differences between AWS and Azure. Both cloud providers provide powerful and robust infrastructures to help organizations manage

and scale their IT environments. However, they serve different needs and have different business models.

So if you’re looking for software solutions that can adapt easily to both environments, this post will help you decide which cloud service provider is the perfect choice for your business.

AWS and Azure are two of the most popular cloud services in the world. Both have advantages, but they also have some key differences that may affect your choice. This article will explain those differences and how they can impact your business.

1. Simplicity of Use

Both AWS and AZURE are user-friendly, but they also come with a lot of complexities and complications. AWS becomes simpler once you get used to it. The platform gives a lot of flexibility and freedom to the user when it comes to customization and the integration of third-party extensions, so developers and IT professionals will appreciate working with it.

On the contrary, AZURE is easier, especially for those experienced with using the Windows platform. It is less difficult to create hybrid environments, integrate additional servers, and run cloud instances. Users who are familiar with working with technologies like Active Directory and the SQL database will prefer using AZURE.

2. Flexibility

Amazon Web Services and the Azure Cloud platform offer various services that can be used independently or combined to meet your business needs. For example, if you’re a small business looking for a solution that will allow you to scale as you grow, then AWS may be the most suitable solution for you because it offers a host of different cloud services like EC2 (Elastic Compute Cloud) and S3 (Simple Storage Service).

On the other hand, if your company requires more advanced features like automatic scaling and elasticity, then the Azure cloud platform may be the best solution for you because it has many more advanced features such as storage options such as RDS (Relational Database Service), SQL Database, LocalDB, and so on. With these two platforms, there’s no need to choose between one solution over another!

3. Licensing

Customers are not required to deal with license issues while using Azure or AWS. Customers only need to pay for the services they use because both have a pay-as-you-go pricing structure and if they’ve already paid for the service, they’re eligible for license mobility in Microsoft Azure.

Although Azure is simpler for Windows administrators to set up, AWS is more flexible and feature-rich. AWS offers software as a service (SaaS), making it more flexible and generating more revenue than Azure.

4. Security

The security offered by AWS and Azure is very similar (both companies have excellent security features). AWS is doing a great job of choosing secure options and settings by default, ensuring increased privacy. Azure employs Microsoft’s Cloud Defender service for security and data privacy, an AI-powered solution that guards against new and existing threats. By analyzing this, AWS is demonstrably more dependable and secure than Azure’s AI service.

5. Pricing Models

As previously mentioned, AWS and Azure both have pay-as-you-go pricing models and offer affordable pricing schemes for all businesses. Azure is charged per minute, whereas AWS is charged on an hourly basis. AWS pricing is based on use, while Azure pricing has a fixed monthly cost. Therefore, if you often use cloud services, AWS may be a slightly more expensive alternative.

6. Networking

A Virtual Private Cloud (VPC) from Amazon allows users to build private networks inside the cloud, while Azure uses the Virtual Network (VNET) feature. Both of the features allow customers to build isolated networks, subnets, route tables, private IP address ranges, and network gateways.

7. Storage Space

AWS and Azure both provide adequate cloud storage. AWS provides services such as Amazon Basic storage service (S3), elastic block store (EBS), and Glacier, whilst Azure Storage Services provides blob storage, disc storage, and the standard archive but it also gives temporary storage via the D drive and block storage capabilities.

8. Developer Tools

AWS and Azure both offer a wide range of developer tools that can be used to build and run your applications.

AWS offers several tools for creating applications, including the AWS CloudFormation template language and the AWS SDKs for Java, Python, JavaScript, PHP, and Ruby. These tools allow you to create highly customizable infrastructure using declarative templates that specify where resources are located and how they should be configured.

Azure also provides various developer tools that help developers build their applications quickly without writing code themselves. These include Visual Studio Code (VSCode), which allows you to edit code directly within VSCode without downloading additional files or installing additional software on your computer.

Conclusion

When considering which cloud service to use, developers and IT professionals should look beyond price and feature comparisons. They should also analyze the systems, software, and tools’ end-to-end experience, performance, and scalability. With so many services at each company, it’s difficult to benchmark each in a meaningful way across all categories. Instead, we recommend using guides like this one as a starting point for making your decision but remember that the real proof is in how you plan to use AWS or Azure over the long term.

How is cybersecurity consulting beneficial for small businesses?

Are you using the correct cyber security measures for your small business? If not, find out why working with a cybersecurity consulting team is crucial for your business’s security.

More than ever, cyber crimes are aggressively rising and no business is protected from these harmful attacks. Businesses must think one step ahead and be prepared for the dangers. One can start by restricting access, updating software and operating systems, building firewalls, and working with an independent cybersecurity consulting agency

Why do you need a cybersecurity consulting firm?

In the digital era, cyber security for businesses is important as the internet is connecting people across the globe. Any cyber attack on your firm can have a serious impact on the industry, resulting in financial losses, reputational damage, and much more. A handful of companies ended up winding up their business because of the losses from cyberattacks.

To keep your company protected and safe from malicious practices, a cyber security consultant helps you in multiple ways. They thoroughly analyze your business, identify the loopholes in your existing system, and provide you with solutions to strengthen security. Further, they help you implement a security system to detect potential threats and build strategies to keep your business secured from future attacks.

Hiring a Security Consulting Firm is a good option to consider as they have the required expertise and can minimize your cost and risk. It is essential to take all necessary steps to protect your business from cybercrime. Some key measures to take include making sure you are up to date on the latest security protocols, regularly checking for suspicious activity, and implementing safety protocols such as two-factor authentication.

Let us see, what are the necessary attributes a consultant must possess to benefit a company? What can they do for you and why is it beneficial?

What are the benefits of a cybersecurity consultant for businesses?

Organizations can gain many advantages from hiring an outside cybersecurity consulting firm, such as improved security measures, up-to-date risk assessment, and increased awareness of cyber threats.

A cybersecurity consultant provides essential services to companies that require them. They can help create a plan of action to protect IT systems, networks, data, and information systems from cyber threats. Companies in a variety of industries use these consultants to save costs that would otherwise go to a full-time IT employee.

Strategic implementation

A cybersecurity consulting firm can create a tailored plan to meet an organization’s needs after assessing its critical assets and identifying potential risks. This plan can involve short-term and long-term goals for security, compliance, and management to ensure the company is prepared for any changes in the future. The firm can provide unbiased advice since they don’t sell any cyber tools or represent any vendors.

Make sure that your data is completely secure and can be restored

Today, businesses are using a range of security measures to protect their organization from attacks, such as firewalls, encryption, antivirus software, password protection, and monitoring. However, one of the most vital steps a business can take to ensure its data is safeguarded is to implement a system of backup and recovery. This involves making copies of data and storing them in a separate location so that in the event of data loss, it can be restored to its original place. This can minimize disruption and allow workers to resume their operations as soon as possible. Cybersecurity firms typically offer backup and recovery services as part of their services, which can be beneficial for businesses of any size.

Reduce the probability of future attacks

A cyber security consultant can help you identify vulnerabilities in your systems, processes, and even human error. They can assess whether your cloud storage is secure; if your encryptions are strong enough; and if data can be intercepted. As cyber security is critical and human error can never be entirely prevented, the consultant can help you mitigate the risks of potential attacks. To reduce the chances of this happening, businesses should consult with a cybersecurity expert who can provide advice and resources to protect against these scams.

Access to new technologies

As cyber-attacks become more and more common place and hackers become increasingly skilled, new security measures are being implemented to better protect businesses from these threats. Unfortunately, these technologies won’t be used if they can’t be utilized. It is a common error for companies to pay little attention to cybersecurity when selecting which technologies to invest in, and this can lead to serious issues later on. Putting resources into the right people, be it a cybersecurity specialist or educating existing staff, is one of the smartest financial decisions you can make. Don’t know where to begin? Working with a managed cybersecurity consultant can help to ensure that you are utilizing the most up-to-date technologies as well as making optimal use of the existing technology.

Cut down on the cost

Cutting down expenses is yet another advantage of using a cybersecurity consultant. A lot of firms make decisions based on their budget. Though bringing on a full-time cybersecurity staff member may seem like the more cost-effective option, it can actually cost the business more in the long run. Besides paying a sizable salary, companies also have to furnish these workers with benefits such as health insurance, pensions, allowances, and much more.
Engaging a third-party cybersecurity consultant can be a great way to save money. Not only do these professionals provide assistance and resources when a company needs it the most, but they also have experts with an extensive understanding of IT. Many cybersecurity consulting companies offer competitive packages and prices, making their services a worthwhile investment.

Educating staff and employees

By employing an external cybersecurity consulting team, your employees will be able to gain knowledge on the latest advancements, how to apply more secure methods in the workplace, and improve their understanding. Once the consultant team has completed their duties, your staff will be able to keep using the tools and safety protocols that were established during the consultation.

Consult with the Cyber Security Consultant

The urgency for companies to shield themselves from malicious cyberattacks has never been greater. To learn how cybersecurity consulting services can benefit a business or have a conversation with a knowledgeable managed IT service provider, reach out to our Cyber Security Consultants

Mobile v/s Web App: Which One is Right for Your Business

Every growing business that is in the process of developing its online presence is highly invested in digitalising their business as well. A few of the steps of digitalizing involves making certain systems and operations digital and there are two main ways to do that.

The first is a web application, a software program one that functions from a web server. They can be accessed by the user from a browser with an active internet connection. Web apps range from simple browser applications like presentation tools, e-mail software, word processors, etc to more complex systems like project management software that helps business teams manage day-to-day operations, online forms, video-editing, etc.

The second is a mobile application, a software application made to be accessed from a mobile device like a phone, tablet, or a smart watch. Mobile apps have developed from being basic assistance to productivity such as calendars, e-mails, etc to mobile games, retail apps, GPS, booking tickets and much more.

In order to know which is right for your business, it is important to understand the many differences between the two:

  1. Web apps are accessed from a browser and adapt to any device you open them on, whereas mobile apps are made for specific platforms, the most common being the Apple OS or Android for a device.
  2. Web apps do not need to be downloaded and installed as they open on the browser, whereas mobile apps need to be and then they get access to your device’s resources, like the GPS, camera, file storage, etc.
  3. Web apps always need an internet connection as it is accessed from a browser, whereas mobile apps can work offline with limited functionality.
  4. Web apps update themselves, where as, mobile apps need to be updated by the user from the app store.
  5. In today’s digital world, smart phones are used by almost everyone and hence the accessibility to a mobile app is much greater than web apps.

Now that you know the difference between the two kinds of apps, you can determine what is better for your use. One of the first steps to doing that is defining who your target audience is and what is its agenda as that plays a crucial role in determining your choice between web and mobile as that is what will define its functionality, purpose, and the complexity needed. Purpose and target audience go hand in hand. For example, for universities like CEPT, IIM-A, NIFT Ahmedabad, NID Ahmedabad, all our clients – a web app was a better fit as they needed a better system software for internal use like an attendance / grading portal or a backend for the libraries. A client like Sandesh required a mobile app only as the purpose was for them to reach customers. There are cases where a company might need both for different purposes and audiences. For example, DHL, one of our clients, the idea was to digitalise the existing systems for the customers and the employees – so for internal employee use a web app was a better fit for them and for customers, a mobile app was better as it was more accessible, gave access to GPS to track location, etc. Similarly,

Hence, in the choice between mobile app and web app, your decision should be based on who the app is for, what purpose it is serving, and what would be its main functionality.

Still confused? We can help you out, Contact us.

Why You Need an IT Team As a Start-Up and How to Get the Right One

As the tech industry grows, it has become a significant part of other industries including their processes and systems. No industry exists without using technology in some capacity. Most companies now need a team who can set up IT systems, maintain them, and update them upon requirement.

‘Information Technology’ (IT) services ensure your workflow and systems operate with optimum efficiency as well as productivity. Here are few of the many advantages to consulting an IT team:

  1. Increased efficiency with a great ‘Return on investment’ with system maintenance and solving everyday bugs.
  2. Ensuring data security with regular back-up of both and cybersecurity, if needed.
  3. Client servicing – better technology also means a smoother customer experience communication.
  4. Be up-to-date with new technologies without doing all the research yourself.
  5. Customised software – the process, target, and work of each company is different and many times, existing software doesn’t fulfill them. An IT team considers your goals to create a customized solution.

Now that we have understood the significance of having an IT team, let’s figure out how to pick the right one. Many factors come into play – some require introspection of your goals and needs and some require you to ask the right questions. Here are a few that you should be considering while making this important decision:

1. Recognize your needs

The first step before you look for IT teams to associate with, is to figure out what your company’s short and long term goals are. On doing this, you will get an idea of what you need to get there and what the missing puzzles are, some of which can be filled in by tech solutions and that is what you need to keep in mind, going further.

2. Gather referrals

Asking fellow colleagues and companies in the field which IT teams or companies they are working with will get you honest insights into how a certain IT company might be working and contributing in your field.

3. Choose between local vs foreign companies

Partnering with a local IT company vs an off-shore IT company is a decision that will define your way forward. One of the biggest factors that will determine this is your budget for IT solutions and whether you need in-person support or not.

4. Find out that they specialise in

IT companies come in diverse types – knowing what they specialise in and whether that aligns with your goals and needs help you pick a perfect match!

5. Experience in the field

Depending on the size of your company and other factors, – you can determine whether the IT team you hire needs to have a lot of experience beforehand or not. In any case, an IT team that has more experience will mean they know how to overcome unforeseen challenges and be more adept at aligning themselves with customised solutions. If your field is specific to something – find out if they have experience in that particular one.

6. Choose which kind of support you need

IT teams generally work in either a break-fix way, a retainer support, or a desktop or server support and as per your needs you would have to choose which one works best for you, with the budget you have.

As we see, there are many factors to consider when choosing the right IT team, hopefully this list helps you keep some of the most crucial in mind while choosing your perfect match! TMSPL strives to meet each of these criteria and ensures high-quality efficiency for your company and its customers. Check out our work and clientele here.

The Right IT Team Will Be a Game Changer for Your Start-Up

Start-ups have gained a lot of momentum in the last two decades and understandably so. They are the hub of collaborative efforts leading to innovation and development. The kind of culture it has created is also more open-minded, welcoming of newcomers, and all kinds of ideas. This is also one of the main reasons why more and more of the general masses feel like they can step into this world. It has made people more open and ready to put their ideas out there – ultimately increasing the number of start-ups we have coming up.

The younger generation is taking a lot of inspiration and are eager to step into the world of start-ups, despite knowing the rate of failure. All of this is based on sheer determination, belief in oneself and a positive approach and while it is important – it is also crucial to know what you can do to be a success.

One of the main factors for start-ups that are successful and the ones that do not quite make it is its execution of their idea. This is quite a broad concept but however innovative and unique an idea might be – ultimately, its execution is what matters.

The question then, would be, how to execute in the best way possible?

Since most start-ups in any industry use technology as part of their process or their service to a customer – the answer to this question is found in the perfect match of an IT Team.

The right IT team will not only get your start-up up and running, but it will also do these:

1. Strategize and pair your service/product with the right technology

The most significant role an IT team plays within a start-up is their ability to understand your idea / product / service and design a whole execution process for it. This is quite unique to your idea and hence the IT team you select needs to be one that will go in-depth and understand what your idea needs to flourish.

2. Custom services

Having an IT team will ensure that your product/service has custom software and other solutions for your company’s needs – not just for the end user but also for your internal workflow. Having an IT team will ensure that your product/service has custom software and other solutions for your company’s needs – not just for the end user but also for your internal workflow.

3. Security and Efficiency

Many start-ups fail because of minor everyday errors like losing out on data, not securing it well enough. Some fail because their day-to-day efficiency is interrupted, and the execution of the idea suffers. Both would be taken care of by an IT team.

If your service or product doesn’t get its perfect match in the execution process – your start-up will run into issues later on. An IT team gives you a chance at strategizing the execution with the right tools and then also taking care of the execution step-by-step. TMSPL’s IT services are well renowned for their executive success and could be just what you need to make your start-up a success!

Understanding the Differences Between Network and IT Infrastructure

Network infrastructure and IT infrastructure are the building blocks of any kind of IT service that a company opts for. Both infrastructures provide the essential elements for having an efficient technological system and thereby, an efficient workflow.

Before we set out to understand the differences between the two, it’s important to understand them individually, first.

Network Infrastructure

All the elements that establish network communication and connectivity within a company comprise the network infrastructure. As a whole, network infrastructure enables operations, management and maintains internal and external connectivity.

IT Infrastructure

This refers to both the hardware and software components that help run a company’s operations. These operations can range from internal systems to external user (or client) based systems.

Now that both types are well understood, let us explore them in more detail and know the differences between the two. For any company that is hiring the expertise of an IT consultancy team, it is essential to understand these terms, what they mean, and what they stand for as they are what hold up the system that your company possibly runs on. If you’re still in the process of looking for an IT team, it is even more important to know these terms as you can then know whether they have expertise in one or both.

The differences between Network Infrastructure and IT infrastructure

Since we already know the function of both infrastructures, let us get into the details of what makes up these two infrastructures. Both, network and IT infrastructure comprise of software components and hardware components.

For network infrastructure, the software includes components such as an internet connection, operating systems, IP addressing, network security and firewall. Whereas, the hardware comprises components like LAN cards, routers, switches, cables, etc.

For IT infrastructure, the software includes elements like data management applications, customer relationship management software (CRM), applications that boost productivity, and operating systems. The hardware components include computers, storage and data centres, servers, computers, etc.

As one can see, there are some overlaps between the two and in fact, network infrastructure is an integral part of IT infrastructure. One cannot function without the other for an efficient system. However, network infrastructure is a part of the bigger and broader term of IT infrastructure that caters to a fully functional IT service.

A full IT service requires an infrastructure setup of both – network and IT infrastructure. You can get the same diverse range of IT services from TM systems, check out our website here.

A Website Design Check List

Websites are one of the crucial building blocks in creating your brand. For it to be a turning point for your venture, your website needs to do several things – like, make a lasting impression, facilitate interaction, build business relations, and generate revenue, among others. Since there are so many expectations from a website, the preparation for it should be systematic and well thought out. Here is a checklist for you to use before you jump into designing a website:

Define a purpose

In order to achieve what you want; it is important to know and define what you want out of this website. Sit down with yourself and your team to define the purpose of the website – is it to establish a presence, or build interaction, or generate revenue, or a combination of those? Once you have your purpose written down – all the other decisions fall in line automatically.

How much are you ready to invest?

Websites are crucial tools and require a good amount of your time, effort, and money. Before you think of getting it designed – you should think about the amount of money you are ready to invest and more than that the time and effort it will also require.

Choose domain

You should decide the domain name for your website as soon as possible. Domain names cannot be duplicated so if you know what yours is going to be, get it immediately.

Choose a reliable host server

Knowing the technology behind your website is important as that is the hidden strength resource which keeps it running. Choosing the right host for where your website will reside is a significant step so consultation of an expert IT team to make these decisions is strategic. Overall, the first two steps will make a huge impact on your decision for this one as your purpose and investment capacity affects it the most. Make security a priority.

Create your brand

In case you don’t already have one, this is the right time to design your service or product as a brand. What this essentially means is to decide on what you want to communicate the most about your work and reiterate that in elements like, brand logo, name, colours, and what you have to say about that.

Know your audience

Any well-established brand knows exactly who their customer is and what they like, which is how they create a brand experience for their valued customers. Your website should also do the same – if your work is with young children for example, your website needs to connect to their parents, whereas, if it is for young adults, it needs to connect to them. If your customers are more likely to post on social media, your website should facilitate an easy way to do that, and so on. Knowing your audience prepares you in the best way possible.

Decide your content

Once you have an idea of what you want to communicate (brand) and who you want to communicate it to (audience), the next step is to decide how many pages or sections your website will have and what will be in each of those in terms of what information to include and where.

Decide on an intuitive flow

A natural intuitive flow of content and graphics on a website is truly a mark of great design as it simply nudges the reader along without any harsh interruptions that could lead to loss of interest.

Colours and font are your first impression tools

The previous few steps will give you an idea of what kind of a colour palette and font style will communicate what you want to and make a lasting brand impression.

Keep it simple

While deciding on the few previous steps, it is likely that one overdoes it as there is a lot to say about the passionate work you are doing. However, use this as a thumb rule and revisit those steps – make sure you are not overcomplicating it and that it is simple, easy to use while fulfilling your purpose.

Back to tech: make your website accessible

The last step is to figure out the accessibility of your website – is it mobile-friendly, is it accessible through all kinds of browsers? Many users open websites from their phone and if the website is mobile-friendly it creates an impression that your company is well updated with technology.

Cross-browser functionality of your website is important if you are catering to a wide audience as your website should function well no matter where your user opens it.

Choose your fancy wisely

When it comes to website-designing, the world is our oyster but it is important to know if it suits our diet! If you’re choosing fancy functionalities for your website – for example, plug-ins, chatbots, social media link-ups – only do so after knowing if it falls in line with your service and brand and whether your audience needs it.

As websites are so crucial for building a brand’s image, the whole process of designing it can be overwhelming, especially on your own. TM Systems make this a lot easier by being there every step of the way and advising you according to your needs.